Why go green?
Why is being eco-friendly so good? You hear about being "green"
often, but why is it so important?
Increased environmental and global concern has spurred the growth of adventure
tourism. The essential ingredients of adventure travel include: remote and under-populated
regions, traditional culture, small groups and a wilderness setting.
The adventure traveler often:
- puts less emphasis on the accommodation and more emphasis on adventure activities
- is physically active
- is a university graduate
- has traveled extensively with a genuine interest in learning about nature
In a study of North American travelers, 77% had already taken a holiday involving
nature, outdoor adventure or learning about another culture in the wilderness.
Of the 23% remaining, all but one respondent stated that they were interested
in doing so.
In 1996 alone, travel to the US National Parks Service areas generated approximately
$14.2 billion for local communities, while supporting almost 300,000 tourist-related
jobs. There is no reason that Kenya could not increase its tourists, employment
levels and tourism revenue in a similar way, on a smaller scale.
Grow your business and increase your revenue by appealing to these adventure tourists.
You can save money by using low energy light bulbs, low flush toilets, garden
compost and recycled "gray" water in the shamba. Then use the extra income to
start up community and conservation projects that will protect your part of the
environment for the future.
With all that Kenya has to offer, it shouldn't be hard to offer what these
tourists want, which will improve our local economy. So you see, there are definite
financial benefits of being eco-friendly for both you and the country!
Copyright Anne Loehr of Eco-resorts